Your success in any networking group is directly tied to how actively you support your fellow members. The more business you refer, the more likely it is that business will be referred to you. Networking is not just about showing up — it’s about showing up for others. Here are some key principles and practices to help you become a better PRE member and maximize the value of your membership.
Know Your Fellow Members Inside and Out
Just as in sales, where understanding your customer can make or break the deal, knowing your fellow members is essential to giving strong referrals. Consider these questions:
What is their specialty?
What does their ideal prospect look like?
What are their preferences or dislikes in business interactions?
How far are they willing to travel for a client?
The more you know, the better you’ll be at identifying opportunities to connect them with ideal clients.
Successful Practices for Building Strong Connections
1. Really Listen
When a member is giving their infomercial or presentation, give them your full attention. Make eye contact, be engaged, and use the opportunity to learn about their business and what kind of referrals they need.
2. Take Notes
Write down key details during presentations. This shows respect and interest while giving you a resource to revisit when seeking referrals for them.
3. Schedule One-on-Ones
Take the time to meet with members individually. Whether it’s over lunch or coffee, dive deeper into their business, learn their goals, and explore how you can support each other. These personal connections strengthen relationships and improve your ability to refer effectively.
4. Make Weekly Check-Ins
Call or message a few chapter members each week. Keep it brief — ask about their business, current challenges, or hot-selling items. These quick conversations build rapport and ensure you stay top of mind with your fellow members.
5. Give Referrals Without Expecting Anything in Return
The fastest way to generate referrals for yourself is to give them freely. Referring business shows that you value your fellow members and trust their expertise. Often, they’ll naturally want to reciprocate.
6. “Being There” vs. “Being Good”
It’s not enough to just attend meetings—you need to participate with enthusiasm. Arrive early, come prepared, and engage with energy and positivity. Your attitude sets the tone for how others perceive and interact with you.
7. Acknowledge and Appreciate
Say “Thank You!" When you receive a referral, no matter how big or small, show gratitude. A simple “thank you” reminds the giver that their effort is appreciated. This small gesture makes them more likely to think of you again in the future.
Support Fellow Members Actively
Start using the products and services of fellow members and refer them to others whenever possible. When you actively support your chapter, you’ll see the same energy reflected back to you in referrals and opportunities.
Final Thoughts
Being an effective PRE member requires more than attendance — it’s about meaningful participation, fostering relationships, and building a culture of trust and support. The more effort you put into helping others succeed, the more success will find its way back to you.
By giving generously, listening attentively, and showing genuine appreciation, you’ll elevate your chapter and your own business in the process.