Building an online presence is essential for growing and showcasing your chapter. These effective strategies will help you promote your chapter on social media and other digital platforms.
Announce New Members
Celebrate new members with a dedicated social media post. Include their logo, contact information, and the category they represent. Emphasize that they are now your chapter's exclusive referral agent for their field. This introduces the new member and showcases the value of joining PRE to your audience.
Share Pictures and Videos from Meetings and Events
Visual content is key to engagement. Post photos or short videos from meetings and events, focusing on member interactions and activities. These posts make your chapter feel approachable and vibrant, helping potential members see the value of involvement.
Highlight Educational Content
If a member shares a blog post, article, or video about their industry, repurpose it for your social media platforms. Pair it with a graphic or a short caption that showcases their expertise and the mutual growth opportunities your chapter fosters.
Create and Share Events on Facebook and Meetup
Use platforms like Facebook and Meetup to create and promote chapter events. These platforms automatically notify users when a new event is created, providing free advertising for your group. Encourage members to RSVP and share the events to maximize visibility.
Celebrate Member Successes
When a member receives an award, reaches a milestone, or achieves a notable success, highlight it on social media. Testimonials and stories about how PRE has helped their business grow are particularly powerful in building trust and inspiring potential new members.
Encourage Members to Engage
Encourage chapter members to share posts from your publicity chair on their own business and personal pages. Their networks are an untapped resource for growing awareness about your chapter and its benefits.
Join Regional Business Groups Online
Search for regional business advertising groups on platforms like Facebook. Many of these groups allow members to post about their businesses or community organizations for free. Following the group rules ensures consistent exposure for your chapter.